CAPE COD HEALTHCARE
Just prior to joining Hoffman and Partners, Bill Drake led the creation of Cape Cod Healthcare 's 2011-13 brand-building campaign.
CCHC is Cape Cod's leading healthcare provider and largest employer. Prior to joining Hoffman and Partners, Bill Drake served as creative director and art director on all advertising work which introduced the tagline: “Cape Cod Healthcare. We’re taking good care
of you". The campaign's success relied on a series of actual "life-changing" patient stories and the participation of many CCHC "rock star" doctors. Successful outcomes were portrayed with engaging honesty and eloquent realism in TV, radio, print and interactive advertising.
The branding campaign supported two consecutive years of record revenue growth and increased brand awareness, while garnering numerous awards for creativity and ROI effectiveness.