Bob is the Chief Creative Officer of Hoffman and Partners. A student of human behavior, he is fascinated by what drives consumers to act. As a writer, strategist, and creative director, his role is to tap into the emotional links that connect customers to your brand. Bob is also a musician, so he knows how to play with others. He earned a BA degree in English from Antioch College and a graduate degree in communication from Penn. After starting his career in New York at Grey, he headed to Boston and within a few short years founded his own agency. His client experience includes Samuel Adams, Scottrade, Rockport,
J.P.Morgan Chase, Prudential Retirement Services, Keds, Timberland, Apple & Eve juices, Papa Gino’s, Tufts Health Plan, Sovereign Bank of New England and many others.
Senior VP/Media Director
Jen is an energetic media specialist who brings a genuine entrepreneurial spirit to the agency team. Most recently, Jen served as the Director of Client Services for Cleveland Communications, a Boston-based media services company. Prior to that, she was Director of Media Services at Casey Media, one of Boston’s most respected media buying firms, where she supervised and planned national and regional campaigns for a host of clients. Over the years, Jen's clients have included W. B. Mason, Boston Interiors, Scottrade, Pizzeria Uno, Jiffy Lube, iParty, Network Health, and Garelick Farms. She holds a B.A. in Communications from Boston College.
Bill brings tremendous drive and talent, not to mention a winning sense of humor and adventure, to every assignment. As Group Creative Director at Boston’s Mullen and Bozell, Bill’s directed national TV, print and interactive campaigns for several national clients. Since then Bill founded an agency, headed up another, and produced dynamite work for an impressive array of brands, amoung them;
Energy Star, Cub Cadet, GNC, GSK, KissBooks, Shop ‘n’ Save supermarkets, Hilton Hotels, American Eagle Outfitters, Tyco International, and TD Banknorth. He is a graduate of The University of Vermont, and holds an M.A. in Communications from Boston University.
VP/ Creative Director
Darcy is our resident lifestyle expert with a keen eye for the visual statement. After studying historical preservation, Darcy pursued serious art direction studies at New York's School of Visual Arts. In no time she was art directing for House Beautiful, Food & Wine, This Old House, Sony Style and The New York Times Magazine. In Boston, Darcy found a creative home at Gearon Hoffman, working with Bob on Papa Gino's,The Museum of Science, and Boston Interiors. A southerner by birth, Darcy grew up with a natural dislike of Yankees, even before she knew they were a baseball team. Today she gets along well with her northern brethren, but still hates the Yankees.
After earning a Business Administration degree in Marketing at UMass Amherst, Katie began her advertising career in sales at Boston Magazine. She was quickly promoted into a business development role. Later, she joined Talbot's as a marketing project manager. Branching out further, Katie decided to augment her project management skills with studies at the Boston Architectural Center, satisfying a lifelong interest in interior design. More recently, Katie became an Interior Design
Coordinator with Elizabeth Berry Interiors, and simultaneously established her own interior design and home staging consultancy. Oh, and lest we forget, during all of this career development Katie also became the mother of three. We get a little tired just thinking about it.
In addition to starting a new advertising agency partnership with Bob Hoffman, Kevin is also the owner and manager of JR Landry & Co., Ltd, an 18-year old print, promotion and direct marketing firm serving financial companies, colleges and universities and professional service firms throughout eastern Massachusetts. Kevin’s clients include AT&T Retail, Eastern Nazarene College, Harvard Business School, Cambridge Associates and Spectra Energy. He earned his B.S. in Finance at UConn, where he not only hit the books but also hit the boards as assistant captain of the Huskies hockey team.
Ken is a retail merchandising and marketing specialist with an impressive track record in both the retail and direct sales field. Prior to co-founding Hoffman and Partners, Ken built a successful 20-unit chain of AT&T cellular stores stretching from New England to North Carolina. He is most comfortable when he is solving problems and creating opportunities. Ken may also be the most happily married man anyone has ever met. An infectious optimist, he professes to be unfamiliar with the word “can’t”. When not contributing to the general economy, you will likely find Ken walking in the fields or woods chasing a tiny white ball with a long metal stick, wrestling with the challenge of turning a problem into an opportunity.
Scott Hodgdon is one of those people with whom everyone wants to work, or wishes they could. Smart, thoughtful, and patient, Scott adds a craftsman’s sensibilities to every project. An award winning designer,
his responsibilities include all aspects of online advertising execution, working closely with the agency’s creative teams to optimize each online program. Scott’s most recent assignments include a continuing series of digital campaigns for Boston Interiors, as well as an international online campaign for Fusion Worldwide, which consisted of multiple executions in English, German and Chinese. His proficiency in the field of digital design is built upon a firm grasp of leading edge technologies.
Hoffman and Partners is a skilled group of brand, marketing and digital specialists who have helped
dozens of companies compete with – and win against – giant industry competitors.