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When publisher Dorling Kindersley was seeking a resource to create a national trade launch of KISS books (Keep It Simple Stupid), our own Bill Drake was tapped for the assignment while a creative director at Bozell. The result incorporated a bold theme line — "KISS books. Buy. Read. Do." — and a series of fun, graphically striking and award-winning magazine ads, 15-second TV spots, and city posters.



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