TYCO INTERNATIONAL

 

Tyco International is $32 billion international conglomerate. While at Bozell, Bill Drake became the chief architect for a national corporate image campaign for Tyco. Bill spearheaded the creation of a print series for Fortune, Forbes and The Wall Street Journal, and art directed and produced a television campaign that ran on major sports broadcasts, including the U.S. Open golf championship. The effort succeeded in boosting awareness of Tyco’s conglomerate business model among institutional investors and equity analysts. Tyco’s stock reached an all-time high during run of the campaign.