California-based MB Trading provides state-of-the-art online brokerage services for advanced equity, option and foreign exchange (forex) traders. Bob Hoffman led the creative development of MB’s advertising directed specifically at the fast-growing forex market. Active forex traders engage in very high volume at high speed, and MB’s combination of lower commissions on each transaction and tighter spreads (the actual cost differential between Bid and Ask) offered customers a significant trading cost advantage over competitive brokers. The integrated online, television and print campaign was implemented in domestic and foreign markets. MB Trading is one of the fastest growing forex trading platforms in the United States and continues to expand into international markets.