All of us – young and old alike – possess a sense of wonder. Stimulating that sense is what Boston’s Museum of Science is all about. Every Museum message is designed to appeal to the natural curiosity people have about the mysteries and magic of the physical world. For over 15 years, Bob and his agency team created advertising emphasizing the exciting opportunities for discovery that await every visitor - for six-year-olds, septuagenarians, and all those in between. Creative and well-targeted advertising helped The Museum of Science become the most popular paid attraction in New England (second only to Fenway Park).