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Prudential Retirement Services competes in a crowded field of insurance and mutual fund companies for a share of the trillion-dollar-plus 401(k) business. Bob and his team’s work for Pru covered a broad range of vehicles and channels, presenting an integrated, benefit-driven message for employees, brokers, financial advisors, employers and consumers.


Armed with solid research and a client partner committed to excellence, the campaign resulted in a multitude of communication awards for wholesale and retail marketing as well as something even more valuable: new clients and new customers who discovered their “Rock for Retirement”.



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