When the Rockport shoe company began, it was
a tiny family making what appeared to be a fairly conventional shoe. But there was a secret inside every Rockport. Using athletic shoe science and high-tech materials, Rockport delivered a level of comfort unheard of in the casual shoe business.
Our innovative advertising efforts linked Rockport’s classic styles and advanced comfort technology with the health benefits of walking. In a few short years, Rockport became known as the “walking shoe company” and the most comfortable casual shoe in America. Sales blew away competitors like Sperry, Dexter and Sebago, and the company was eventually acquired by Reebok International. To this day Rockport remains the #1 comfort casual brand.