Not long ago, beer drinkers viewed American beers as

inferior to imports. That was before Samuel Adams.
Bob Hoffman and his agency cohorts helped to build the Samuel Adams brand upon the idea that an American beer could be the equal of any beer brewed anywhere. Over the course of a 15-year relationship they helped name the beer, design the packaging, and discover innumerable creative ways to articulate founder Jim Koch’s special dedication to brewing “The Best Beer In America”. The rest is history