The New England furniture market is competitive, with big box discount stores engaged in a constant shouting match on television and radio. Add the national catalog stores with their expensive retail showrooms and ridiculously high-priced items, and you can understand why it’s important for a company like Boston Interiors to carve out a special relationship with its customers. Boston Interiors advertising connects with an astute group of shoppers who seek to balance attractive home furnishings with household budget realities. According to regular consumer tracking studies, Boston Interiors commands the most positive perception among the most valuable consumer segments. And company growth continues to outpace the category by a significant margin.